Content Marketing Specialist

Job Summary:
At Got-Rack.com we pride ourselves and live by our motto, “Yes We Can”. Our culture thrives on providing our customers with the best solutions that fit their needs. We seek an enthusiastic, motivated, outgoing, individual to join our ever growing team. We are a leader in The Material Handling Industry with 30+ years providing our customers with superior warehouse solutions. Are you an extraordinary person in an ordinary job? Looking for a career and not just a job? Ready to make a move? Look no further.

The Content Marketing Specialist is responsible for supporting the Chief Marketing Officer in creating, editing, optimizing, and strategizing the direction of a company’s content.  They’re tasked with ensuring content – regardless of its form – is interesting, relevant, and discoverable.

Supervisory Responsibilities:

• None

Duties/Responsibilities:

• Create Bi-Monthly Emails – email marketing campaigns, project, and announcements
• Measure and optimize web/social/email content on an ongoing basis
• Create and maintain consistent social media posts; Facebook, IG, LinkedIn
• Edit and create videos for social media and YouTube
• Maintain and track all works:  graphics, photography, video in shared environments
• Maintain website(s) and design as well as develop SEO content
• Maintain and update all marketing materials for correctness, usage, facts, and style
• Run monthly reports on customer opportunities, sold and inactive
• Create and manage Google Ad Word/Shopping Ads
• Run monthly reports on Google Ad Word/Shopping Ads, Google Analytics, and monday.com (current CRM)

Required Skills/Abilities: 

• Expert in Photoshop, Illustrator, Acrobat Pro; Adobe Suite
• Expert in Word and Excel
• Expert in Office 365 and Microsoft Teams, Zoom, Outlook
• Experience in Email Marketing
• Familiarity with Google Ad Words Campaigns, Google Analytics, and WordPress preferred
• Mac/Apple knowledge preferred

Education and Experience:

• Bachelor’s Degree in business or related field preferred
• 5+ years of proven work in marketing and digital marketing

Physical Requirements:

• Must be able to lift to 15 pounds at times.

^{This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee and position. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice. 12/13/22}